best
Justify your answer./
2 SEP manufactures electrical appliances such as cookers and heaters. One of
Phil's responsibilities as Marketing Manager at SEP is to communicate with
thousands of customers in many countries. Some of these customers are
wholesalers but many are individual consumers who have bought products
directly from the business. Phil is worried that communication barriers
sometimes prevent his messages being received effectively.
a Define 'communication barriers.
b Apart from customers, identify two external groups SEP might need to
communicate with.
c Outline two types of written communication with customers that Phil
could use.
d Explain two possible causes of communication barriers between Phil
and SEP's customers.
180
e SEP has discovered a major safety problem with one of its products. It
needs to communicate with customers quickly. Explain the advantages and
disadvantages of i telephoning all customers and ii sending an email to
them. Which method of communication is best in this case? Justify your