JPM Overnight Delivery is one of the premier providers of shipping and information services
worldwide, competing against firms like FedEx and UPS. As it prepares its marketing plans for the
years ahead, it will conduct a very thorough SWOT analysis. Your job is to look at eight potential
elements of JPM's SWOT analysis and determine which are strengths, weaknesses, opportunities,
and threats. Your ability to properly categorize these elements in your own career will allow you to
maximize your firm's strengths and opportunities while also minimizing weaknesses and threats.

Place each item with the appropriate element of the SWOT analysis.