it is supposed to be travel and tourism

Shonda is an expert on the various service cultures that exist within the hospitality industry. Specifically, Shonda works in service marketing and arranges the markets into smaller groups rather than just targeting customers individually. How does arranging markets into smaller groups benefit Shonda’s work?

A.
It instantly boosts her profits and ensures that she will get a sizeable bonus this year.

B.
It lets her use a wider range of marketing strategies.

C.
It guarantees that each of her marketing campaigns will be successful.

D.
It allows her to use her company’s time, money, and other resources more efficiently.