Luther plans to buy a 3-D television online. He found a reputable seller and has looked through the website, which is user-friendly. Luther still has some questions, but when he tries to get through to customer service, he cannot speak to a real person only recordings. Luther becomes frustrated. Luther has decided not to buy the 3-D TV from this company because they were unable to properly handle what aspect of the transaction.

A. Customer touch.
B. Emotional.
C. Hospitality industry.
D. Conflict resolution.