Stacion3062 Stacion3062

10-12-2022
Business

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Which of the following prohibits consumers from taking cash from manufacturers, suppliers, or their representatives for making recommendations, reviews, or endorsements, unless full disclosure is provided?
A) the Word of Mouth Marketing Association's ethics code
B) the Fourth Principle of IMC
C) the American Association of Advertising Agencies' Creative Code
D) the TARES Test of Ethical Advertising
E) the Potter Box
A

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