What is the best situation in the Circles for a Successful Value Proposition framework?
Select one:
a. None of the three circles overlaps.
b. The firm's benefits overlap with both customer needs/wants and competitors' benefits.
c. Customer needs/wants overlap with both the firm's benefits and competitors' benefits.
d. The firm's benefits overlap with competitors' benefits but not with customer needs/wants.
e. The firm's benefits overlap with customer needs/wants but not with competitors' benefits.