Which one of the following is not a defensive option for protecting a company's market share and competitive position? O Trying to convince dealers/distributors to handle the company's product line exclusively (which, if successful, forces competitors to use other distribution outlets) O Granting volume discounts or better financing terms to dealers and distributors to discourage them from experimenting with other suppliers O Thwarting the efforts of rivals to attack with a lower price by maintaining a lineup of product selections that includes economy-priced options for price-sensitive buyers
O Introducing new features, adding new models, and/or broadening the product line to close off gaps and vacant niches to opportunity-seeking challengers
O Pursuing continuous product innovation to draw sales and market share away from rivals with comparatively weak product innovation capabilities