After major storms, many ethical home repair and building supply businesses continue to charge pre-storm prices to their customers, even though they know they can charge more due to the huge increase in demand for their services and products. These firms probably recognize that Multiple Choice lifetime profitability of relationships matters more than profits from a particular transaction. a transactional orientation is the key to long-term profitability. if they raised prices they would be in violation of Commerce Department regulations. they can make more money from government contracts than from sales to customers. none of their competitors would be raising prices.