Driving around the parks that encircle Washington, he solicited customers with a simple pitch: early in the
morning, he would deliver some bagels and a cash basket to company's snack room; he would return before
lunch to
pick up the money and the leftovers. It was an honor-system commerce scheme, and it worked. Within d
few years, Feldman was delivering 8,400 bagels a week to 140 companies and earning as much as he had ever
made as a research analyst. He had thrown off the shackles of cubicle life and made himself happy.
The authors prove Feldman's success by describing _____