Old Comm Corp. is an old company in an industry which is declining. You are trying to determine what a fair price for the company would be given these facts. You know the firm just paid a dividend of $2.75. You expect the industry to shrink by −12.3% a year and assume this can be used as the firm's growth rate. Your estimated discount rate for the firm is 11.5%. Given your assumptions, what should be the price of Old Comm Corp.?