UnMoo produces 100% vegan cheeses and is headquartered in Richmond, VA. UnMoo recently launched a delicious cheese sauce and through markat research learncd tha the sauce was too spicy for its customers on the East Coast and not spicy enough for its customers on the West Coast. Thus, UnMoo decided their manufacturing facility in Virginia would produce and distribute a milder sauce for the East Coast and their facility in Arizona would produce and distribute a spicier sauce for the Wost Coast in this situation UnMoo is using which type of segmentation?