In-house brands are gaining popularity in the Canadian marketplace, and Thomas is eager to capitalize on this trend. Food Master is considering launching an in-house brand, but Thomas is not sure about the marketing to support this decision. He needs advice on how to how to advertise and promote the new brand. Thomas uses the CREST framework to analyze the current market situation and gathers other useful information listed below.
Food Master is a small player in the market, capturing an insignificant market share. Its key advantage is service, and its premium service dictates premium price. The clients are usually retail clients from household. The company operates in Ontario, through 10 stores located in 6 different cities.
task to do :
• Develop an appropriate advertising and sales promotion strategy for Food Master's in-house brand.
Note: Make any assumptions that are deemed necessary for this case. Clearly state your assumptions in your submissions.