Situation Roles:
You = Account Manager at Amazon
Para = Marketing Director at Blue Intelligence, Inc.
Taylor = Your manager at Amazon
Nico = Chief Marketing Officer (CMO) at Blue Intelligence, Inc.
Background: You've convinced Para to schedule a meeting with Nico, the CMO of Blue Intelligence, Inc. You've learned that other customers using the Orange service have experienced an average 10% revenue increase and an average decrease in customer acquisition costs of 10% in the first 6 months of using the service. However, use of the Orange service has increased overall business costs an average of 5% for customers similar to Blue Intelligence, Inc. All customers of the service have observed an overall customer satisfaction increase of 20%. Your job is to get the CMO, Nico, excited about the Orange service in your 2-minute opening to the meeting before the product team provides their demonstration.
Conversation: Nico says, "Thank you for coming in today on short notice to present the Orange service to us! I'm skeptical but curious to hear how this service would actually be able to help us achieve our latest goals. We're ready to begin when you are."
Task How would you respond to Nico? Please respond directly to Nico. Please describe in 5-8 sentences.