A direct mail appeal for contributions from a university’s alumni and supporters is considered to be too costly if less than 28%
28
%
of the alumni and supporters provide monetary contributions. To determine if a direct mail appeal is cost effective, the fundraising director sends the direct mail brochures to a simple random sample of 165
165
people on the alumni and supporters mailing lists. They receive monetary contributions from 36
36
people. Does this evidence demonstrate that the direct mail campaign is not cost effective? Use a 0.05
0.05
level of significance.
Step 2 of 3 : Compute the value of the test statistic. Round your answer to two decimal places.