Refer to the News Wire to answer one question. NEWS WIRE PRICE ELASTICITY Apple Slashes the Price of iPhone 8 Apple cut the price of the iPhone 8 by 15 percent, to $599. The price cut is intended to boost sales for last year's phone as a cheaper alternative to the new and more expensive iPhone XS and XS Max models that were launched this week. The cheapest XS is priced at $999. Apple expects unit sales of the cheaper iPhone to increase by 20 percent this quarter, in response to the lower price. Source: News accounts of September 12-15. 2018. According to the News Wire, the price elasticity of demand for the iPhone 8 is