What marketing strategy would attract survivors? In-store discount day Mobile app gift card Website discount promotion Email coupon 5 Consistency, stability, and individual differences are key indicators of what important element of consumer behavior? O Consumers' purchasing patterns Consumers' personality traits Starting a business Brand optimization 6 is a way to model, summarize, and communicate research about people who have been observed or researched in some way. □ Audience segmentation Customer profile □ Cognitive style Customer persona