How are cultural stereotypes formed? Would you consider them to be necessary to learning? Discuss how international marketers could use cultural stereotypes to promote their brands with examples from the sports industry. (No more than 2 pages). (10 Marks) Question 3 NATO has imposed economic controls on Russia for its invasion of Ukraine. Identify three of these economic controls and discuss their impacts on business and consumers in Russia. Outline three marketing strategies in response to these economic controls that may be adopted by international firms operating in Russia. (No more than 2 pages). (10 Marks) Question 4 Examine how the innovation adoption process works for a recording company looking to globally launch a new artist. How might a music streaming service facilitate this process? Then, select one adopter category the recording company should target and profile this market segment. (No more than 2 pages). (10 Marks) Question 5 Under what pricing conditions is transfer pricing considered to be legal? Examine the consequences of transfer pricing within the automobile industry. What strategies can international companies implement to manage these consequences? (No more than 2 pages). (10 Marks) Question 6 Commonly, global brands adopt a 'glocal approach in their promotions, opting to globalise their advertising campaigns and localise their sales promotions. What would their reasons be for doing so? Discuss and justify with examples. (No more than 2 pages).