You have recently launched a new online art gallery. Apply your understanding of the four classic relationship marketing activities of customer relationship management. Answer the questions below in relation to your business. a) In stage 1, customer selection, it refers to defining the type of customers that a company will market to. Who do we want to target? (1) Where and how can we reach them? (1) b) As an online art gallery what marketing activities or channels will you invest in to form new customer relationships? Provide any three that you feel are best for your market and product. (3) c) Stage 3 is customer retention which refers to the marketing activities taken by an organisation to keep its existing customers. Provide any two examples of offers you could provide to your current customers to ensure customer retention. (2) d) The final stage, stage 4, is customer extension. Provide your own understanding for the following terms and provide one example for each relative to your online business. Cross-selling (2) Up-selling (2) Reactivation (2) Referrals (2) (This question is 15 marks)