Creating a Winning Elevator Pitch Start at the End. Before you create your pitch, consider what final impression you want to leave with this individual. Then use the worksheet to develop your pitch. Remember, you will need a unique pitch for different types of relationships.
Your pitch should include the following:
1. Compelling statement or question that captures the audience’s attention and begins the
dialogue (i.e., Are you struggling with…?)
2. Your name, your company’s name and your role in the organization
3. A brief but compelling statement about your product or service's value or benefit as it relatesto the other person's needs or interests
4. A concise description of your product or service
5. A statement that reinforces your credibility or demonstrates what sets you apart
6. Your energy and passion for making this business succeed and interest in satisfying the
customer’s needs
7. A closing statement that leads to a 'next step' (i.e., can we have coffee to further discuss
this?)