Dishwasher 2020 is a new product under development at a large appliance company looking to develop the next generation of products in the dishwasher market. The team has done some market research and has listed a set of user needs. Water conservation/reducing energy consumption emerges as a need expressed by many consumers. The team debates how that need fits into the Kano model. In your opinion, which type of need is captured by the conservation of water?
O Linear satisfier-the more water saved, the better
O Must-have-as long as it consumes less water than the last model, nobody cares
O Delighter