1. Review the sections on consumption subcultures, brand communities and online communities and social networks in chapter 7 of your text. Identify and visit an online brand community. Refer to the applicable material in your text and show with examples (i.e. add the examples to your submission document) of interactions between brand community members among each other, or interactions between the brand and brand community members:
1.1. How brand community members are emotionally supported by other community members / the brand. 1.2. How community engagement is facilitated among community members.