In 2022, Netflix has lost its competitive advantage and the emergence of competitors represents valid threats to its future performance. In this regard, a particular goal for the company can be: Netflix needs to regain competitiveness in the next year
Strengths
Experience and leadership in streaming services
Alliances with independent producers
Weaknesses
Customers' sharing passwords
Inability to retain customers
Opportunities
Governments pushing for increasing free access to broadband services
Rising prices for restaurants and leisure activities
Threats
Increasing competition from Disney Plus, HBO Max, and Apple TV
Uncertainty in the Russia-Ukraine conflict