Choose a product/service from the list below.
1.You are selling electric bicycles to local bicycle stores
2.You are proposing a new coffee machine at work to your boss
For the product or service you are selling…
1) Choose one customer, identify three potential needs of this specific customer that your product or service could potentially help. Write the needs from the point of view of the customer. Put yourself in their shoes (empathy). Example:
- My customer needs….
- My customer struggles with (insert issue here) and could really use…
- My customer needs help with (insert need or problem here)
2) Identify the key features and benefits of your product or service that will satisfy those needs that you identified in question 1. Describe clearly how the features and benefits will help.
3) Write a value proposition statement. One or two sentences maximum that link your benefits to your features to help satisfy the needs of your customer.