Find the name of the top technology reporter/columnist for the Wall Street Journal.
Find the name of at least one technology research analyst firm.
Healthcare Work
here it is:
Find a healthcare program in your area and write down how you would improve it or add to it by using the public relation skills and tools. For example, you may have seen a recent hospital advertising campaign promoting a new senior citizens healthcare program. Great, but how might PR help it along? Write down how they are using PR effectively in support of this campaign and then write down what else they could do to improve it using PR. For example, maybe you have seen a recent "Stop Smoking Campaign" and you liked what they did with it, but you would have liked some doctors giving interviews on television, or have patient case studies in its social media campaigns.
Write down your insights and other additional PR recommendations for that campaign. Why do you think these campaigns are successful, or not? How would you change them by adding new PR techniques to them?