Tulittle Company is running short of material XYZ due to supply chain disruptions. XYZ is used in several of Tulittle's products and not enough XYZ is available to produce the desired amounts of each product. Management is deciding how to allocate the available XYZ among the products. Which of the following should be the MOST important consideration in this decision?

A) The contribution margin per unit of XYZ generated by each product

B) The contribution margin per unit generated by each product

O The sales price per unit generated by each product

ODI The demand for each product