Select a company that has an interesting SM issue. Analyze its current key
SM issues or problems. Give your recommendations regarding this issue
or problem. Finish with managerial implications and how and what other
companies can learn from this case.
•
You will be assessed on good evaluation and recommendation to the of
the company based on SM theories. What I look for is your application of
what you have learned to understanding real life business case studies.
Your final report should be within 5 pages, Times New Roman pt 12, single
spaced. Submitted in Word.doc or PDF format. It should follow the basic
structure of a research paper as shown in the next slide and include the
following details.