Transcribed image text: Scenario #1 (worth 10 points) You are hoping to launch a new educational streaming service targeting university students between the ages of 18-23 in Canada (or you can choose another country that you know well). You are trying to understand the way this consumer market goes about making decisions regarding learning new skills and what kinds of things have an influence over their decision to pay for streaming service (ala Netflix for skill development) to learn a new skill. You have been asked to analyze their buyer behavior for insights. a) Please specify the country, describe your target market and then describe the consumer purchasing/buying behavior as it relates to purchasing supporting a new educational streaming service. You are free to make assumptions about your target market behavior where relevant. Make sure to be as comprehensive as possible in describing each of the stages of their buying process, the influences and how the consumer makes decisions throughout the buying process. (worth 5 points) b) Based on your findings from the purchase behavior analysis above describe how what you learned/assumed about their purchasing behavior will impact the various elements of your marketing plan. (worth 5 points). Note: bullet points and tables are fine herein. Just make sure to explain/summarize thoroughly.