Part B. The questions in this section are based on articles in the focus sheet notes for Chapter 7 and Chapter 8. Read the articles and answer the following questions. (5 points)
B1. Based on the contents of the article Taco Bell names Lil Nas X 'chief impact officer' in latest pop culture activation (Chapter 7 focus sheet notes), which of the following is not true? a. Taco Bell enlisted Lil Nas X "to more deeply integrate culture into its brand strategy." b. By including Lil Nas X in the brand’s strategy, Taco Bell is hoping to tap into the artist's devoted fanbase and cultural status. c. The enlistment of Lil Nas X enables Taco Bell to reach primarily millennial consumers. d. The increasingly complex social climate has led Taco Bell to recruit the help of agencies to navigate social nuances. e. Through the partnership, Lil Nas X will help to deepen Taco Bell's philanthropic efforts.
B2. Based on the contents of the article Taco Bell names Lil Nas X 'chief impact officer' in latest pop culture activation (Chapter 7 focus sheet notes), which of the following is not among the reasons that Taco Bell selected Lil Nas X for a partnership? a. Lil Nas X’s rise to stardom b. His large followings on social media platforms c. Lil Nas X's history as a former employee of the chain d. A desire to inspire Taco Bell’s team members e. All of the above are reasons that Taco Bell selected Lil Nas X for a partnership.
B3. Information contained in the article The Bucs-Cowboys Opener is the most watched show on TV since the Super Bowl (Chapter 7 focus sheet notes) would help brands that advertised during the Bucs-Cowboys game to assess the effectiveness of their communication (ads) using this method. a. Sales effects b. Persuasion effects c. Attitudinal measure d. Exposure effects e. None of the above
B4. According to the article Albertsons partners with Pinterest for shoppable recipes (Chapter 8 focus sheet notes), all of the following are true except: a. Albertsons Companies is tapping into Pinterest’s product discovery features to enable shopping by ingredient and recipe. b. Albertsons has also turned 20 associates, including a master meat griller, a certified sommelier, a patisserie expert, and a mom who has mastered meal prepping, into Pinterest creators. c. Albertsons and Pinterest will create interactive, shoppable "tablescapes" that show shoppers how a single ingredient can be leveraged for multiple recipes. d. Increasingly, grocery retailers are attempting to turn the process of planning meals into a targeted omnichannel shopping opportunity. e. Albertsons Companies operates grocery and drugstores across 24 states and the District of Columbia.
B5. According to the article Albertsons partners with Pinterest for shoppable recipes (Chapter 8 focus sheet notes), ___ of food and beverage weekly Pinterest users use the platform to discover products in their path to purchase. a. 93% b. 39% c. 62% d. One-third e. 85%