Which of the following statements is FALSE regarding financial options? O The option buyer, also called the option holder, holds the right to exercise the option and has a long position in the contract. O The market price of the option is also called the exercise price. O If the payoff from exercising an option immediately is positive, the option is said to be in-the-money. O As with other financial assets, options can be bought and sold. Standard stock options are traded on organized exchanges, while more specialized options are sold through dealers.