Cruise tourism could leave passengers with only brief memories of the destinations visited. The Minister of Tourism is eager to know how we could convince cruise ship passengers to return for a hotel stay in the near future once they arrive at our shores.
During a meeting with the Minister of Tourism, she asked you, as the Director of Cruise and Product Development, how could we convert our cruise ship passengers to stayover visitors (hotel guests)? Give the Minister of Tourism one recommendation as to how you would achieve this objective.