What advertising medium gives a brand the most credibility in influencing brand decisions? According to a survey, 41 % of Millennials point to TV. Complete parts (a) through (e).
a. To conduct a follow-up study that would provide 95% confidence that the point estimate is correct to within plus or minus 0.04 of the population proportion, how large a sample size is required? A sample size of nothing people is required.
B. To conduct a follow-up study that would provide 99% confidence that the point estimate is correct to within plus or minus0.04 of the population proportion, how many people need to be sampled?
C.To conduct a follow-up study that would provide 95% confidence that the point estimate is correct to within plus or minus blank of the population proportion, how large a sample size is required?
D. To conduct a follow-up study that would provide 99% confidence that the point estimate is correct to within plus or minus blank of the population proportion, how many people need to be sampled?
Discuss the effects of changing the desired confidence level and the acceptable sampling error on sample size requirements. Compare the sample sizes found in parts (a) through (d) to determine the effects of changing the desired confidence level and the acceptable sampling error on sample size requirements.