The manufacturer of Skittles is considering changing the flavor of the green Skittle from green apple back to lime. In order to help with that decision, Skittles performs a comparison taste test in St. Louis. Four hundred (400) consumers taste tested the Skitties, and 280 responded that they preferred the lime flavor, while 120 responded they preferred the green apple flavor. a. What is the point estimate of the proportion of consumers who prefer lime flavor over green apple?