QUESTION 2 Assuming that you are doing an online business. a) Discuss what must you do to increase value for customers. (Provide 4 points) (4 marks) b) Explain the THREE pricing tactics that you can use to attract your customers. (6 marks) c) While doing marketing, you understand that competitive environment is one of the powerful external forces that affect the marketing environment. Identify and briefly explain the competitions that you might face. (6 marks) d) It is important to understand the influences of consumer behaviour while doing marketing. Why do you need to study the influences of consumer behaviour? Explain any TWO influences of consumer behaviour which you find important in influencing customers' online shopping. (4 marks)