The owner of a pito brewing company in Tamale, Oye has consulted you for advice on some issues regarding her international activities. She plans to introduce one of her products, IBUSPITO, to the UK market by the year 2024. Oye has a lot of friends and family members in the UK Nonetheless, Oye is not convinced that her diasporan networks can affect her international entrepreneurial activities in any way.a. Develop a document and provide four convincing reasons why Oye’s diasporan networks and relationships may be useful in this context (12 marks)
b. In two ways discuss how Oye can utilize her diasporan networks to enter the UK market (8 marks)