t: We want to evaluate dog owners' reactions to a new dog food product formulation that contains more vegetables. 23 An experiment is conducted where five stores are chosen in each of two regions (A and B) with similar sales for the original formulation. In region A, the shelves are stocked with both formulations. In region B, the stores are stocked with only the original formulation. The package of the new formula is exactly the same as the original formula except for three modifications: the color is changed (from blue to green), the content label is changed, and a yellow banner with black letters "More vegetables!" diagonally crosses the upper left corner of the bag. For a six-month period before and after the new product formula introduction, sales of the original version are recorded in all ten stores; for the six months after the new product formulation, sales of the more-vegetable formula in the five stores are recorded. 1 points It would have been appropriate for this dog food test market design to have used a quota matrix in selecting participating stores. True or False True False
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