Ghana Communication Technology University (GCTU) GCTU QUANA COMMUNICATION TECHNOLOGY ANOWLEDGE COMES FROM LEARNING Mid Semester Examination First Semester 2021/2022 May, 2022 MKT 355: INTEGRATED MARKETING COMMUNICATIONS Level 300 Session: WEEKEND Duration: 40 minutes Instructions: Answer any TWO questions of your choice. 1. The use of parade float" has become very popular in the marketing communications of many organizations within the telecom industry such as MTN, Vodafone, and Airtel Tigo. float" as a marketing of "parade effectiveness (a) Evaluate the communications tool by any known mobile telecommunication network. 445 (5 marks) (b)Identify the possible communication tools likely to be visible when a (5 marks) parade float is used by an organization. State any four likely impact the above approach could have on the target (5 marks) audience.