Can you help with the marketing strategy of Bixby Coffee? Please, answer in same format. Be brief. Thank you.
1) Identifies the product positioning strategy compared to the competition (Example: cost leadership, differentiation, focus, among others). Explain what it is and how you would implement it in the coffee business.
2) Describe the advertising strategies to use to market Bixby Coffee. Consider both traditional marketing elements and digital strategies.
3) Explain the promotional tactic you would use to: (A) Attract new customers (B) Customer retention