CASE ONE: You recently bought a set of washer and dryer made by Wynner Home Appliances. Over the last few washes, you heard a strange noise your Wynner washer made and you were very concerned. So, you called Wynner Home Applicances' customer service hotline, 1-800-Wynner123, and was greeted by a recorded message that asked you to hold on until the next available customer service representative became available. After a few minutes, you got connected to a live representative and he got your name, address, phone number, and a brief record of what you purchased, and then asked what the problem was. After you explained the problem, he looked up the name and telephone extension number of a technician who was a trained expert in that product. You were then connected to the technician. You explained the problem again. If the technician believed that one's problem was a minor problem, he would provide one with instructions on how to solve it. Otherwise, the technician would connect one back to a customer service representative, who would schedule a technician visit to one's home. Yours was determined to be a major problem. A few days later, a technician visited your home and examined your washer and diagnosed what was wrong with it. He told you that he needed to get the parts and you need to call customer service again to schedule another visit for repair to be done. He had no idea whether required replacement parts were in stock and might need to be ordered, which could take a few weeks. Question 1: What are the weaknesses of Wynner Home Appliances' customer service system. Please itemize the weaknesses you determined in bullet format with clear description for each weakness. (Your response must be more than 50 words in length) [Enter your response here] Question 2: Propose an alternative system, using more advanced, yet existing, technologies that you consider far superior to the existing system. Itemize each and every major feature of your proposed system using bullet format. For each major feature of your proposed system, point out its superiority over the existing systems in the context of business competitiveness. (Your response must be more than 50 words in length) [Enter your response here] Question 3: Itemized using bullet format and provide descriptions for each and every variable that management needs to monitor in order to track customer satisfaction with your proposed system. For example, the proposed system might need to automatically record each and every response time experienced by each customer or call and provide an average response time by season, month, or even week. So, average response time is one variable that the management needs to monitor. (Your response must be more than 50 words in length) [Enter your response here]

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