What is strategy? Why is having a distinct strategy important? Who should be involved in crafting a company’s strategy? Why?
Within the framework of the Five-Forces Model of Competition, describe industry conditions that would lead to the highest level of profitability for industry participants. What about the lowest level of profitability? What are the differences between these two conditions?
Briefly outline a SWOT analysis. What is the SWOT analysis used for and how can it be most effective?
What is a company’s business model? Why is it so important that a company get its business model right? How can companies create a winning post-pandemic business model?