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segmentation classifies consumers on the basis of individual lifestyles as they’re reflected in people’s interests, activities, attitudes, and values.
segmentation divides the market into groups based on such variables as age, marital status, gender, ethnic background, income, occupation, and education.
segmentation is dividing a market according to such variables as climate, region, and population density (urban, suburban, small-town, or rural).
segmentation is dividing consumers by such variables as attitude toward the product, user status, or usage rate.
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