The Power of Persuasion
NEW TOOL OF PERSUASION - BLOGS:
A blog is an online journal or informational website displaying information in a platform where a writer or a group of writers share their views on an individual subject. While the subject of a blog can be anything from baking to financial planning, one thing that all blogs have in common is that they are a style of writing in which the author provides an opinion on a topical issue. Even though it can represent only an opinion, blogs can include well-reasoned and well-researched facts to support the opinion.
ASSIGNMENT:
You are writing a blog for online businesses titled "Advertising for Amateurs." A hot topic in the blogosphere is, "What is the best way to promote an online company?" Is it best to use search engine marketing, social media, or video ads? Choose one of the three advertising methods and write a post to your readers that provides three reasons your method is the best one.
RHETORICAL DEVICES:
You can use rhetorical devices such as pathos, logos, parallelism, and loaded words to strengthen your position.
Pathos: appeal to emotion that persuades your audience using a passionate plea or convincing story
o Example: I tried everything from search engine marketing, radio commercials, to video ads to promote my business, but it wasn't until I used social media that my online business started to make a profit. One viral social media post made my business as well-known as McDonalds.
Logos: appeal to logic that persuades your audience using facts and figures o Example: According to my statistics, I get 75% more products sold when I post at 2pm than at any other time of the day.
Parallelism: phrases with similar grammatical structure
o Example: It is through your interaction with your customers, your frequent social media posts, and your imaginative words that you will gain new followers and more profits for your business.
Loaded Words: a technique in which emotive language is used to persuade an audience
Display your magnificent pictures and astounding videos in your social media posts to sustain the rapt attention of your customers.
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