One measure used to assess competitive advantage is shareholder value creation. How would you assess PepsiCo’s performance that is NOT through shareholder value creation?
If you were to apply a triple-bottom-line approach to assessing competitive advantage, would you reach the same conclusion? Why, or why not?
PepsiCo’s vision is to deliver top-tier financial performance over the long term by integrating sustainability into its business strategy. How might this approach apply to firms in other industries?