Imagine that you are given five minutes to "pitch" the importance of purchasing to the CEO of the company you work for or the company where you dream of working when you graduate. These five minutes are not about you, but about purchasing. Using any materials/references, design a five-minute "pitch" that includes below (300-400 words).
What message would you try to communicate to the CEO?
What hypothetical examples relate to the CEO's industry?
What type of value-added activities would you suggest to the CEO?