On this assignment. you are to state and explain 2 ratios per industry that you used to identify the respective companies in the industry. You may use one ratio for multiple industries, provided it is applicable to distinguish between the compaies in the industries. Comparison among industries - Asset intensity can produce dramatically different asset structures - compare the percentages of receivables and net PP\&E for airlines with computers - Rate of technological-investment required to stay competitive - compare research and development for pharmaceuticals and hotels - Industry structure - profitability through the pricing power of the firm - compare the gross-profit margins for the newspaper and the retail industry Synopsis and Objectives - Use comparative analyses of pairs of companies within an industry to derive important insights into strategy and financial performance. - Highlight the fact that significant variations in financial ratios of different industries due to: - Differences in economics: technologies, product, competitive - Managerial choices: corporate strategy in marketing, operations, and finance