The basic objectives or goals of an organization are derived from its a. strategic plan. b. tactical plan. c. corporate strategy. d. mission statement. e. customer research. Which of the following would not be a wise marketing strategy during a recession? a. Raise prices to make up for lost sales. b. Increase promotional outlays to create more interest in the store or product. c. Improve customer service to attract more trade. d. Launch lower-priced products. e. Eliminate marginal products. The five dimensions usually considered to constitute the cnvironment of marketing include all of the following except a. poldical-legal considerations. b. global factors. c. competitive aspects. d. economic issues. e. technological developments: QUESTION 9 The problems associated with the decision of whether to lunch at Popeye's, Burger King. Taco Tico, or Little Saigon (a Vietnamese restaurant) illustrate a. how direct competition alfects consumer behavior. b. how some products and services are competive subsstutes for nach other. c. the strange food tastes of some of us - I mean, Taco Tico? d. the universal nature of competition. o. that some people just cant make up their minds.