Starbucks's employee management, training, and real estate are Multiple Choice also known as Starbucks's productive inputs or competitive assets, while human assets and intellectual capital are considered capabilities or competencies. only representative of Starbucks's physical resources. part of Starbucks's inventory of the firm's strengths, weaknesses, opportunities, and threats: capabilities that Starbucks developed and enabled via the deployment of company resources. considered Starbucks's organizational resources because they consist of processes.