4. After doing a diploma in entrepreneurship, Eyob started his own confectionary business. He started doing a lot of hard work and used the recipes taught by his grandmother in various preparations. He also learnt many recipes from online sites and television programmes. He decided to keep the price of the products low initially and also informed his customers about the goodness of the items sold by them. However, he didn't mention on the package of each item weather it contained eggs or not. As a result, vegetarian people became hesitant in buying things from his shop as they had to verbally inquire from him about the inclusion of eggs in the preparation of various items. In the context of above case: e T A. Name the important aspect related to the marketing of products which has been ignored by Eyob. B. Mention the right of consumer being violated by Eyob. ​