Multiple Choice: According to the text, why are some
companies hesitant to work with influencers?
O A. "She is selective, she says, about the brands she
works with. 'I say no to 90% of the work. I work with
brands that I'm a customer of." (Paragraph 22)
B. "However, the industry that has arisen out of
nowhere could disappear almost as quickly as it
appeared." (Paragraph 28)
OC. "Lucie Greene, an analyst in consumer behaviour
from New York consultancy J Walter Thompson
Intelligence, said consumers were starting to get tired of
these carefully curated feeds." (Paragraph 29)
O D. "Brands are also pushing back against the murky
unregulated world of influencers - big brands... are
starting to be openly vocal about their mistrust of
influencers." (Paragraph 30)