Identify the true statement pertaining to publicity.

A. It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
B. It is the main form of mass selling which includes only the use of traditional media.
C. If a firm has a really new message, publicity may be less useful than advertising.
D. Posting videos on You Tube and writing blogs are both ways a company can use publicity to its advantage.
E. It tries to attract attention to the firm and its offerings by paying substantial media costs.