With a green logo and a slogan of ‘We create better experiences together for a better
tomorrow’, Woolworths has been marketing itself as a leader in sustainability to create a positive
impact for the planet. In the last few years, Woolworths has been publishing annual sustainability
reports where Woolworths introduced its strategy to build a sustainable business, via actions such as
green electricity usage, food waste reduction and reduced carbon emission. Discuss what is
sustainability reporting and in your opinion whether sustainability reporting is important and why.
Further, identify 2 primary users of Woolworth’s financial report, and critically analyse why and how
Woolworth’s sustainability reports can complement the decision-making of each of these primary
users.